From the Olympic Games to daily life, how does "technology" change the sports experience?

At the Olympic Games

"Science and technology competition"

After the official opening of the Tokyo Olympic Games on the evening of July 23 local time, early on the 24th, in the women's 10m air rifle competition, China's "Post-00" athlete Yang Qian won the first gold medal of the Tokyo Olympic Games, ushering in a good start for China.

How difficult is the 10m air rifle, the first gold medal of the Olympic Games?

The bull's-eye diameter of the highest 10.9 ring is only 0.5mm. When it is placed 10 meters away, ordinary people can't see it clearly. Winning the gold medal depends on Yang Qian's cumulative sense of strike through daily training.

In fact, in many high-speed projects, the referee will not see clearly, and at this time, artificial intelligence has entered the auxiliary referee system.

In typical volleyball events, due to the large number of players and fast ball speed, it is difficult to judge the score of a ball with the naked eye, but AI can effectively track and predict the smashing method, passing type and flight path of the ball, so as to help the referee make accurate decisions.

In addition to AI to assist referees, athletes also have AI coaches to assist training.

For example, the athletes of the national basketball team, which Chinese people are proud of, and the Chinese diving "dream team" beat all sides on the field and returned home after winning the gold. Behind them, there is an AI coach who silently accompanies the training and improves the movement accuracy.

In table tennis training, the most time-consuming and energy-consuming is serving, especially multi ball training. However, the AI serving robot can imitate the ability of human coaches to serve naturally and feed more balls, analyze the trajectory of table tennis through algorithms, mark the players' playing posture, help athletes understand their own advantages and weaknesses, supplement the weaknesses, and realize the qualitative technology.

Behind the excellent performance of the swimming team, AI coaches also use more accurate judgment and data to help athletes improve their skills.

The strength of the AI coach of the swimming team is that he can accurately evaluate the diving action through the three-dimensional posture of the athletes, and give specific improvement suggestions, so that the divers can win the gold medal in the posture of "no spray".

In the Olympic Games, there is another kind of "black technology" that is more well-known to the public and will affect the athletes' on-the-spot performance, that is, the athletes' competition equipment.

For example, weightlifting has high requirements for the core support that equipment can provide; Boxing shoes are required to have excellent sensitivity and wrapping; Gymnastics requires that clothes not only show the perfect unity of health, strength, beauty and risk, but also balance wind resistance. The subtle differences in Olympic equipment may bring great differences in sports performance.

LV Xiaojun and others who helped the weightlifting team win the Olympic champion and constantly break the world record. In terms of clothing, they designed a unique lumbar support system to improve lumbar support and effectively prevent muscle damage. In the process from squatting to rising, they have enough elasticity to ensure that athletes can not consume additional strength. The shoes can not only stably support the weight of more than 1 ton, but also have strong cushioning, so that athletes can lift more than 4 times their own weight and effectively reduce the impact injury to the foot.

In particular, from the Olympic Games to athletes' equipment, many black technologies are made in China. For example, the technology broadcast on the cloud of the Tokyo Olympic Games comes from Alibaba cloud. The AI coach of the diving team is jointly built by the national diving team and Baidu. Weightlifting, boxing, taekwondo, gymnastics & trampoline, wrestling, karate and other projects with high requirements for equipment are all developed and manufactured by Anta.

It can be seen that the power of science and technology is helping athletes to play better, so that the excellence of the game and the subtlety of science and technology complement each other and present the Olympic Games.

Olympic Science and technology

Shared by the whole people

At the Tokyo Olympic Games, Anta, as the representative of Chinese sports brands, stood in a higher vision and wider scope, and set up a banner of confidence and pride for Chinese products and Chinese brands. At the same time, the same Olympic technology equipped by professional athletes will be shared by the whole people.

At the awarding equipment release ceremony of the Chinese sports delegation for the 2020 Tokyo Olympic Games, Anta publicly said that it would apply the same Olympic technology equipped by professional athletes to a series of products for mass sports and life, and benefit every consumer who loves sports.

Anta promotes the national sharing of Olympic technology. On the one hand, it can enable ordinary people to enjoy the ultimate experience brought by Olympic technology, which can not only penetrate the professional image led by Anta technology into the minds of consumers, improve users' loyalty and stickiness to the brand, but also enrich Anta's sports scenes and consolidate Anta's brand proposition of "love sports and Anta in China".

On the other hand, ordinary people who enjoy Olympic Science and technology can help Anta form a virtuous brand science and technology value cycle after enjoying the ultimate experience in the professional sports consumer market cultivated by Anta, so that Anta can obtain stronger resources to continue to promote high-tech research and development, and make Anta's brand spirit and scientific and technological image more popular and popular.

Taking the Tokyo Olympic Games as a starting point, from providing Olympic athletes with war clothes to win glory for the country to raising the attention and support of ordinary consumers, Anta not only demonstrated the power of Chinese products and Chinese brands on behalf of domestic brands, but also took this opportunity to launch a new round of challenges to international brands.

Taking the strength of Anta as another starting point, it can be predicted that in the future, under the example of Anta, more and more domestic brands like Anta will go to the world and meet international brands with real strength. Moreover, with the comprehensive improvement of China's scientific and technological hard power and cultural soft power, more and more "made in China" will go to the world's main track to show China's new style.